Author
Alina Petrova
Editor-in-chief
Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.
Writing by Alina Petrova
Memory, by the numbers
The evidence is clear, the incentives are not, and the incentives usually win.

Fairness is a social bargain
The story we tell afterwards is tidier than the choice we made at the time.

The trouble with the sunk cost
With Dr. Ruth Sato on what status does to markets, marriages and the morning commute, and what the data actually shows.

Reason is a reasonable kind of courage
The mind is built for a different world. It copes remarkably well with this one.

Ordinary Genius
Most advice assumes a person who never existed.

Fair enough
People will pay to punish unfairness. Markets have never quite accepted this.

Luck is a borrowed bet on the future
We are far better at explaining our choices than at making them.

The loyalty of the weather forecast
The mind is built for a different world. It copes remarkably well with this one.

The trouble with the weather forecast
With Prof. Owen Oyelaran on the surprising economics of boredom, and what a more human economics would do about it.

Generosity is a public act of faith
Most advice assumes a person who never existed.

Doubt is a slow habit
We are far better at explaining our choices than at making them.

Is effort overrated?
With Dr. Patrick Faulkner on the surprising economics of patience, and what the data actually shows.
