Data stories
Original analysis, told plainly and shown honestly.
Loss aversion at the checkout
We tracked 40,000 baskets. Shoppers paid more to avoid a loss than to secure the same gain — every time.
Status, by the numbers
The story we tell afterwards is tidier than the choice we made at the time.
Boredom, by the numbers
It looks like a flaw in the person. Mostly it is a feature of the situation.
The shape of the deadline
The mind is built for a different world. It copes remarkably well with this one.
What 18,000 baskets say about trust
We are far better at explaining our choices than at making them.
Measuring fairness, one lottery slip at a time
We are far better at explaining our choices than at making them.
The shape of the last biscuit
The mind is built for a different world. It copes remarkably well with this one.
Memory, by the numbers
The evidence is clear, the incentives are not, and the incentives usually win.
Measuring doubt, one lottery slip at a time
Most advice assumes a person who never existed.
What 9,000 receipts say about trust
Economists have a model. The rest of us have a Tuesday.
The shape of the queue
A small decision, repeated daily, is a life. Nobody designs it that way.
Restraint, by the numbers
It looks like a flaw in the person. Mostly it is a feature of the situation.