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Behaviour
Why good people make bad decisions
Hypocrisy is the wrong diagnosis. The ordinary mind is simply built for a different world.
Economics
The price of being kind
Generosity looks irrational on a spreadsheet. Over a lifetime it is the best trade most of us ever make.
Data story
Loss aversion at the checkout
We tracked 40,000 baskets. Shoppers paid more to avoid a loss than to secure the same gain — every time.
Share who agree, by age group
18–29
68%
30–49
54%
50+
38%
“Understanding people is a more urgent task than changing them.”
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The rational animal · Episode 12
Why we hate losing
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