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Book review

The Reluctant Genius

Economists have a model. The rest of us have a Tuesday.

The Reluctant Genius by Miriam Ferreira

Pale pink blossom on thin branches in front of a raw concrete wall
Blossom against a concrete wall, Lisbon. Photograph: The Unreasonable Human

The evidence here is thinner than the confident commentary suggests, and the honest position is a shrug with a direction of travel. The point is not that people are foolish. The point is that restraint is expensive, and we economise on it like everything else. Ask most people why they did what they did and they will give you a reason; ask them again a week later and the reason will have quietly changed. The lesson is modest. Build for the person who exists, not the one in the model.

Where it overreaches

The point is not that people are foolish. The point is that restraint is expensive, and we economise on it like everything else. We describe the departure from the model as an error. We might equally describe the model as a hopeful guess about us. It is tempting to call this irrational. It is more useful to ask what it is for. The mind that evolved for small groups and immediate dangers is now asked to manage a pension. It does its best.

EconomicsFairnessBehaviour
Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

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