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Book review

The Reluctant Neighbour

The cost is obvious, the benefit is diffuse, and so the benefit loses.

The Reluctant Neighbour by Clara Achebe

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A stairwell, lit from above. Photograph: The Unreasonable Human

Consider the school run. It is a small thing, and small things are where habits live. A better account of expertise would begin with the ordinary case rather than the laboratory one. It is tempting to call this irrational. It is more useful to ask what it is for. None of this is new. Adam Smith noticed most of it, and then the profession spent two centuries forgetting.

What it gets right

The mind that evolved for small groups and immediate dangers is now asked to manage a pension. It does its best. Institutions know all this, of course, which is why the school run is so rarely left to chance. Put a number on expertise and it becomes a target; put a target on it and the number stops meaning what it meant. The honest conclusion is uncomfortable for reformers: people are not waiting to be corrected.

RiskInstitutionsLoss aversion
Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

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