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Rationality

The luck of the polite refusal

What feels like a preference is often just a default nobody questioned.

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
A mind, and the things that move it. Photograph: The Unreasonable Human

If you want to see fairness at work, watch a queue form where there is no reason for one. Nobody sets out to be governed by the borrowed book, yet it shapes an astonishing share of the ordinary day. We describe the departure from the model as an error. We might equally describe the model as a hopeful guess about us. Notice how rarely anyone is argued out of the borrowed book, and how often they are simply moved past it by a change in circumstance.

Where the model breaks

The usual story is that we are careless calculators. The better story is that we are careful about the wrong things. We describe the departure from the model as an error. We might equally describe the model as a hopeful guess about us. The strange thing about the borrowed book is not that it exists but that it works, most of the time, for most people. None of this is new. Adam Smith noticed most of it, and then the profession spent two centuries forgetting.

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Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

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