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Essays

What the loyalty card teaches us about envy

It looks like a flaw in the person. Mostly it is a feature of the situation.

Pale pink blossom on thin branches in front of a raw concrete wall
Blossom against a concrete wall, Lisbon. Photograph: The Unreasonable Human

The mind that evolved for small groups and immediate dangers is now asked to manage a pension. It does its best. The honest conclusion is uncomfortable for reformers: people are not waiting to be corrected. The point is not that people are foolish. The point is that envy is expensive, and we economise on it like everything else. The measure that matters is not what people say about envy but what they do when nobody is scoring.

What the evidence shows

There is a version of this essay that ends with a policy prescription. This is not that version; the mechanism is interesting enough on its own. In the studies we have, the effect is modest, reliable and almost entirely ignored by the people it describes. The point is not that people are foolish. The point is that envy is expensive, and we economise on it like everything else. The usual story is that we are careless calculators. The better story is that we are careful about the wrong things.

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Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

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