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The Unreasonable Human
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Long reads on how we actually think, decide and live.

AttentionBehaviourDecision-makingDesignEconomicsFairnessHappinessIdeasInstitutionsLoss aversionMarketsNudgesPsychologyRationalityRisk
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In praise of the commute

The evidence is clear, the incentives are not, and the incentives usually win.

By Alina Petrova14 Mar 202512 min read
A lone figure climbing a pale stone staircase towards an arched window filled with light
Series

The case against the tip jar

It looks like a flaw in the person. Mostly it is a feature of the situation.

By Alina Petrova6 Nov 202410 min read
People crossing a sunlit concrete hall
Essays

In praise of the apology

Most advice assumes a person who never existed.

By Alina Petrova3 Sept 202410 min read
People crossing a sunlit concrete hall

Ideas worth reading. Every week.

Essays, data and ideas on economics, rationality and why we do what we do.

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