Long reads on how we actually think, decide and live.
Essays, data and ideas on economics, rationality and why we do what we do.
No spam. Just thoughtful ideas.
What economics, psychology and everyday life can teach us about making better decisions.
The cost is obvious, the benefit is diffuse, and so the benefit loses.
The story we tell afterwards is tidier than the choice we made at the time.
The mind is built for a different world. It copes remarkably well with this one.
It looks like a flaw in the person. Mostly it is a feature of the situation.
Economists have a model. The rest of us have a Tuesday.
What feels like a preference is often just a default nobody questioned.
We are far better at explaining our choices than at making them.