Long reads on how we actually think, decide and live.
Essays, data and ideas on economics, rationality and why we do what we do.
No spam. Just thoughtful ideas.
What economics, psychology and everyday life can teach us about making better decisions.
Hypocrisy is the wrong diagnosis. The ordinary mind is simply built for a different world.
The story we tell afterwards is tidier than the choice we made at the time.
We are far better at explaining our choices than at making them.
Most advice assumes a person who never existed.
Satisficing is not a failure to optimise. It is the only strategy that fits inside a day.
Not every irrational act is a mistake. Some are the point.
A small decision, repeated daily, is a life. Nobody designs it that way.
What feels like a preference is often just a default nobody questioned.
Before we try to fix people, it is worth understanding what they are for.
It looks like a flaw in the person. Mostly it is a feature of the situation.
Enough is a decision, not a quantity, and almost nobody makes it on purpose.