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Essays

Long reads on how we actually think, decide and live.

Behaviour

The effort of the commute

The evidence is clear, the incentives are not, and the incentives usually win.

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Economics

What the loyalty card teaches us about pride

The mind is built for a different world. It copes remarkably well with this one.

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
Behaviour

A short history of the second helping

What feels like a preference is often just a default nobody questioned.

Pale pink blossom on thin branches in front of a raw concrete wall
Series

Regret is a social kind of hope

We are far better at explaining our choices than at making them.

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
Behaviour

Why we queue without complaint

A small decision, repeated daily, is a life. Nobody designs it that way.

People crossing a sunlit concrete hall
Essays

The case against the honest mistake

A small decision, repeated daily, is a life. Nobody designs it that way.

Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Behaviour

In praise of the school run

A small decision, repeated daily, is a life. Nobody designs it that way.

A lone figure climbing a pale stone staircase towards an arched window filled with light
Economics

What the second helping teaches us about doubt

The evidence is clear, the incentives are not, and the incentives usually win.

A lone figure climbing a pale stone staircase towards an arched window filled with light
Behaviour

The trust of the borrowed book

We are far better at explaining our choices than at making them.

Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Essays

What the group chat teaches us about kindness

The evidence is clear, the incentives are not, and the incentives usually win.

Pale pink blossom on thin branches in front of a raw concrete wall
Behaviour

In praise of the empty diary

Most advice assumes a person who never existed.

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines

Ideas worth reading. Every week.

Essays, data and ideas on economics, rationality and why we do what we do.

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