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Ideas

A short history of the apology

Before we try to fix people, it is worth understanding what they are for.

Pale pink blossom on thin branches in front of a raw concrete wall
Blossom against a concrete wall, Lisbon. Photograph: The Unreasonable Human

We describe the departure from the model as an error. We might equally describe the model as a hopeful guess about us. Notice how rarely anyone is argued out of the commute, and how often they are simply moved past it by a change in circumstance. The point is not that people are foolish. The point is that reason is expensive, and we economise on it like everything else. The measure that matters is not what people say about reason but what they do when nobody is scoring.

Where the model breaks

The measure that matters is not what people say about reason but what they do when nobody is scoring. Put a number on reason and it becomes a target; put a target on it and the number stops meaning what it meant. Ask most people why they did what they did and they will give you a reason; ask them again a week later and the reason will have quietly changed. What looks like reason from the outside is usually something simpler from the inside: tiredness, a deadline, a wish not to look foolish.

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Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

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