Skip to content
Behaviour

What the apology teaches us about hope

Economists have a model. The rest of us have a Tuesday.

Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Growth, measured and unmeasured. Photograph: The Unreasonable Human

What looks like risk from the outside is usually something simpler from the inside: tiredness, a deadline, a wish not to look foolish. The honest conclusion is uncomfortable for reformers: people are not waiting to be corrected. The lesson is modest. Build for the person who exists, not the one in the model. There is a version of this essay that ends with a policy prescription. This is not that version; the mechanism is interesting enough on its own.

What follows

The remedy is rarely exhortation. It is a change to the situation so that the easier choice is also the better one. A better account of risk would begin with the ordinary case rather than the laboratory one. The strange thing about the queue is not that it exists but that it works, most of the time, for most people. The measure that matters is not what people say about risk but what they do when nobody is scoring.

BehaviourIdeasDesign
Alina Petrova
Alina Petrova — Editor-in-chief

Alina Petrova is a Year 12 student preparing to apply to university, and the founder and editor of The Unreasonable Human. She reads across psychology, economics, behavioural science and neuroscience, and writes about the gap between how people are supposed to decide and how they actually do.

Follow
Read next

More on how we decide

All essays →
People crossing a sunlit concrete hall
Ideas

Rationality is a human endeavour

Pale pink blossom on thin branches in front of a raw concrete wall
Behaviour

Why good people make bad decisions

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
Economics

The price of being kind

Ideas worth reading. Every week.

Essays, data and ideas on economics, rationality and why we do what we do.

No spam. Just thoughtful ideas.