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The Unreasonable Human
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Essays

Long reads on how we actually think, decide and live.

AttentionBehaviourDecision-makingDesignEconomicsFairnessHappinessIdeasInstitutionsLoss aversionMarketsNudgesPsychologyRationalityRisk
Behaviour

Reason is a stubborn tax on attention

Economists have a model. The rest of us have a Tuesday.

By Alina Petrova2 Aug 202511 min read
People crossing a sunlit concrete hall
Psychology

Why we hoard what we cannot use

Most advice assumes a person who never existed.

By Alina Petrova24 Dec 202413 min read
Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
Series

The case against the weather forecast

Not every irrational act is a mistake. Some are the point.

By Alina Petrova24 Sept 20247 min read
Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles

Ideas worth reading. Every week.

Essays, data and ideas on economics, rationality and why we do what we do.

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