Archive
Data stories
Original analysis, told plainly and shown honestly.
AttentionBehaviourDecision-makingDesignEconomicsFairnessHappinessIdeasInstitutionsLoss aversionMarketsNudgesPsychologyRationalityRisk
Data story
Loss aversion at the checkout
We tracked 40,000 baskets. Shoppers paid more to avoid a loss than to secure the same gain — every time.
Data story
The shape of the queue
A small decision, repeated daily, is a life. Nobody designs it that way.
Data story
Certainty, by the numbers
The cost is obvious, the benefit is diffuse, and so the benefit loses.
