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Original analysis, told plainly and shown honestly.

Attention Behaviour Decision-making Design Economics Fairness Happiness Ideas Institutions Loss aversion Markets Nudges Psychology Rationality Risk

What 18,000 baskets say about trust

We are far better at explaining our choices than at making them.

By Alina Petrova19 Apr 202612 min read

A lone figure climbing a pale stone staircase towards an arched window filled with light

What 9,000 receipts say about trust

Economists have a model. The rest of us have a Tuesday.

By Alina Petrova29 Sept 202510 min read

A lone figure climbing a pale stone staircase towards an arched window filled with light

The shape of the queue

A small decision, repeated daily, is a life. Nobody designs it that way.

By Alina Petrova7 Aug 202512 min read

Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles

Measuring status, one receipt at a time

What feels like a preference is often just a default nobody questioned.

By Alina Petrova16 Apr 202514 min read

People crossing a sunlit concrete hall

The shape of the free sample

The story we tell afterwards is tidier than the choice we made at the time.

By Alina Petrova3 Dec 202412 min read

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