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The Unreasonable Human
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Data stories

Original analysis, told plainly and shown honestly.

AttentionBehaviourDecision-makingDesignEconomicsFairnessHappinessIdeasInstitutionsLoss aversionMarketsNudgesPsychologyRationalityRisk
Data story

Loss aversion at the checkout

We tracked 40,000 baskets. Shoppers paid more to avoid a loss than to secure the same gain — every time.

By Alina Petrova9 Sept 20269 min read
Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Data story

Boredom, by the numbers

It looks like a flaw in the person. Mostly it is a feature of the situation.

By Alina Petrova19 Jun 202614 min read
Pale pink blossom on thin branches in front of a raw concrete wall
Data story

The shape of the round number

The cost is obvious, the benefit is diffuse, and so the benefit loses.

By Alina Petrova29 Jan 20257 min read
Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Data story

The shape of the honest mistake

It looks like a flaw in the person. Mostly it is a feature of the situation.

By Alina Petrova25 Sept 20245 min read
People crossing a sunlit concrete hall

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