Archive
Data stories
Original analysis, told plainly and shown honestly.
AttentionBehaviourDecision-makingDesignEconomicsFairnessHappinessIdeasInstitutionsLoss aversionMarketsNudgesPsychologyRationalityRisk
Data story
Reason, by the numbers
Before we try to fix people, it is worth understanding what they are for.

Data story
Measuring status, one receipt at a time
What feels like a preference is often just a default nobody questioned.

Data story
Certainty, by the numbers
The cost is obvious, the benefit is diffuse, and so the benefit loses.

Data story
The shape of the round number
The cost is obvious, the benefit is diffuse, and so the benefit loses.

Data story
The shape of the free sample
The story we tell afterwards is tidier than the choice we made at the time.

Data story
What 26,000 baskets say about reason
A small decision, repeated daily, is a life. Nobody designs it that way.

Data story
The shape of the honest mistake
It looks like a flaw in the person. Mostly it is a feature of the situation.
