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Long reads on how we actually think, decide and live.

Essays

What the long game teaches us about pride

We are far better at explaining our choices than at making them.

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Psychology

Why we believe the confident

It looks like a flaw in the person. Mostly it is a feature of the situation.

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Rationality

The luck of the polite refusal

What feels like a preference is often just a default nobody questioned.

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Economics

A short history of gossip

We are far better at explaining our choices than at making them.

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Behaviour

Loyalty is a small bargain

It looks like a flaw in the person. Mostly it is a feature of the situation.

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Ideas

In praise of the deadline

What feels like a preference is often just a default nobody questioned.

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Essays

What the loyalty card teaches us about boredom

What feels like a preference is often just a default nobody questioned.

Illustration of a bare tree over a faint grid, overlaid with rust-red, pale blue and black-spotted circles
Psychology

What the waiting room teaches us about expertise

The cost is obvious, the benefit is diffuse, and so the benefit loses.

Illustration of a head in profile facing two overlapping rust-red circles and a cluster of thin vertical lines
Rationality

The pride of the long game

Not every irrational act is a mistake. Some are the point.

Pale pink blossom on thin branches in front of a raw concrete wall
Economics

What the free sample teaches us about boredom

It looks like a flaw in the person. Mostly it is a feature of the situation.

People crossing a sunlit concrete hall
Series

Knowing when to stop

Enough is a decision, not a quantity, and almost nobody makes it on purpose.

People crossing a sunlit concrete hall
Behaviour

A short history of the to-do list

Before we try to fix people, it is worth understanding what they are for.

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Ideas worth reading. Every week.

Essays, data and ideas on economics, rationality and why we do what we do.

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